Zerodha, Groww, and Upstox dominate Indian retail broking in 2026 with flat Rs 20 brokerage or free-on-equity-delivery models. Full-service brokers like Angel One and ICICI Direct are worth considering only if you want research reports and relationship support.
Last updated: 2026-04-06 · 6 picks · Category: Investing
How We Ranked
We ranked demat/broking platforms on brokerage and AMC cost (30%), platform stability during market hours (20%), order execution speed and tools (15%), research and education quality (10%), customer support (10%), and additional products like mutual funds, bonds, IPOs (15%).
#1
Zerodha
9.6/10CalcCrack Score
Account Opening
Rs 200 (equity)
AMC
Rs 300 per year
Delivery Brokerage
Rs 0
Intraday/F&O
Rs 20 or 0.03% (lower)
Mutual Funds
Free direct (via Coin)
Pros
+Zero brokerage on equity delivery
+Industry-leading Kite trading platform
+Most liquid ecosystem for options traders
+Transparent fee schedule
Cons
−Customer support via tickets only (no phone)
−Occasional outages on ultra-volatile days
Best for
Self-directed investors and active options traders
Which demat account is best for beginners in India?+
Groww is the easiest for first-time investors thanks to its simple UI, zero account opening fee, and zero AMC. Zerodha is a close second and better for users who plan to grow into active trading or options.
Is Zerodha really the cheapest broker in India?+
For equity delivery, Zerodha charges zero brokerage, matching Angel One and ICICI Direct Neo. For intraday and F&O, Zerodha charges Rs 20 or 0.03%, which is at the lowest end of the market. AMC at Rs 300 is moderate; free-AMC alternatives include Groww and Paytm Money.
Can I have multiple demat accounts in India?+
Yes, you can open multiple demat accounts across different brokers. Each account has a unique client ID and separate AMC. Many active investors keep two accounts - one discount broker for execution and one full-service broker for research.
Are demat account charges tax deductible?+
Brokerage and STT on trades that result in capital gains or losses are factored into your cost basis and sale proceeds. AMC and platform fees are not separately deductible for most individual investors in India.
Disclosure: Rankings based on publicly available data as of April 2026. Rates and terms change; verify with the provider. CalcCrack may earn a commission from some links at no cost to you.